Leadership gets harder as things start to work.
The business grows. The stakes get higher. The team expands. And what used to feel intuitive starts to feel heavier. Decisions take longer. Alignment gets harder. Everything seems to run through you.
That's usually when I get a call.
Most people reach out about one specific thing. A team that isn't clicking. A transition that's harder than expected. A moment where the path forward isn't clear. Or one that is, but getting alignment on how to get there has proven difficult.
That one thing is usually real. But it's rarely the whole picture.
After 25 years, I recognize the pattern. The answer is usually in the gap between the strategy and the people who have to deliver on it.
This is why the majority of my clients who first called me about one thing are still working with me today, in a much more holistic, proactive way. We’re no longer just fixing what’s broken. We’re anticipating what’s coming. I become an embedded thought partner for anything that touches org architecture, clarity, alignment, communication, or how the team actually functions together.
WHEN PEOPLE REACH OUT
Most of my clients aren't looking for a coach when they find me. They're looking for a way through something.
The leadership team isn’t fully aligned, even if no one is saying it directly
A founder is stepping into a different role and the ground is shifting
Business needs have changed and co-founders need to evolve how they work together
The business is at an inflection point in its growth, and execution isn’t keeping up
Or a leader simply knows: there’s more here, but can’t quite unlock it
Often nobody has said any of this out loud.
TWO WAYS TO WORK TOGETHER
For senior leaders who want space to reflect, recalibrate, and lead with more clarity and range.
As an advisor, I become an embedded thought partner and trusted confidant for anything that touches your people, your team, and your organization.
testimonials
“Laila leads with genuine compassion, while simultaneously holding you accountable in a nobody’s fool-kind-of-way.”
Pat O’Dea
CEO, Peet’s Coffee & Tea
“Laila has been an exceptional partner in helping me and my leadership team create a values-based, high-performance culture. Much more than a coach, she’s the CEO muse.”
Paul Coletta
CEO, Urban Remedy
In 2027, Laila joins the faculty at Rancho La Puerta, voted The World's Best Destination Spa by Travel + Leisure for the past decade, leading her five-session workshop, Our Stories Save Us... until they hold us back. Weeks of February 6 and September 11.
If something here resonates, reach out.
You don't need to have it figured out. That's what the first call is for.