Between Faking It & Being It
Laila Tarraf Laila Tarraf

Between Faking It & Being It

I grew up with “fake it until you make it.” Today’s rising leaders are told to “be your authentic self.” But what if growth isn’t about choosing one over the other — and instead, it’s about learning how to stretch into something new while staying rooted in who you are? This piece explores the tension between performing and becoming — and how resilience, adaptability, and self-trust are built in that stretch.

Read More
How To Choose A Coach
Laila Tarraf Laila Tarraf

How To Choose A Coach

In this article, my colleague @sethweisman and I write about the mainstream acceptance of coaching and how you can ensure that when you start thinking about working with a coach, you make an informed decision on which coach to choose.

Read More
The Five Stages of Committment
Laila Tarraf Laila Tarraf

The Five Stages of Committment

We all know that the words we choose can either empower us or keep us stuck. My good friend and colleague @sethweissman and I have created a framework to illustrate how language is a potent tool that can shape how we think, feel, and act. We examine the journey from the disempowering state of should and need to the more creative, enabling, and empowering words of “want,” “will,” and “am.”

Read More